Create Product

To add products to your store, you have two options: you manually add them, one by one, following the instructions below, or you go to the Import section to add the products from a data feed file. You can find more information about the import functionality HERE.

To manually add products in the main menu, go to the Products page and click on the Create Product button, then follow these steps:

Step 1: Enter a product overview

Step 2: Set the price and inventory for the product

• For simple products
• For products with variants

Step 3: Choose the product’s category

Step 4: Set product attributes

Step 5: Add images and/or a video

Step 6: SEO

Step 7: Choose where to display the product

Step 8: Choose products for cross-selling and up-sell

Step 1: Enter a product overview

In the Overview tab, fill in the fields as follows:

• Name - Enter the product’s name.
• Enabled in store - Choose ”Yes” to make the product visible in the store, ”No” to hide it or ”Between” to make the product visible in a specific interval.
• Brand - Here you can enter the brand, manufacturer, author, etc.
• Description - Enter a representative description of the product. This description will be displayed at the bottom of the product page, as a tab.
• Short Description - Enter a description to showcase the most important details about the product. This description will be displayed on the product page next to the product’s image.

Step 2: Set the price and inventory for the product

Enter details about the price and inventory for the product, based on its type: Simple product or product with variants.

Simple products

• Full price - Enter the product’s full price.
• Sale price - Fill in only if you want to offer a discount for this product.
• Purchase price - Enter the purchase price for the product.
• Prices include VAT - Specify if the price includes VAT.
• Currency - Choose the currency in which the price is expressed.
• VAT rate - Specify the VAT amount. In Romania, the default VAT value is 19%, but, for example, for food products, the VAT is 9%.
• Unit of measure - If applicable, specify the product’s unit of measurement. 

• Product Code (SKU) - Enter the code that uniquely identifies the product in your store. You can enter letters, numbers or symbols. 
• BarCode - Enter the global code of identification for the product: EAN, ISBN, UPC, ISSN.
• Inventory - Enter the inventory volume for this product.
• Stock status - Choose the stock status, visible in the public area of your store, from the following values: In stock, Not in stock, Order and Preorder. If you choose stock management, the products with ”In stock” status that have 0 stock, the status displayed will be „Not in stock”.
• Inventory management - Choose if the inventory management will be updated based on the store’s orders.
• Minimum quantity - Enter the minimum quantity that the customer must order.
• Maximum quantity - Enter the maximum quantity that the customer must order.
• Quantity increment - Fill in this field if the product you are adding can be ordered in a specific quantity bigger than 1.
• Out-of-Stock Order - The product can be ordered even if it’s out of stock. Products with this option have the `Out-Of-Stock Order` status.
• Delivery time - Enter information about the delivery time for the product. It is handy for products delivered only after a specific date or for those with fast delivery, for example. 

• Weight - In this section, you can enter the product’s weight if the shipping cost depends on this aspect.

Products with variants

Variants are product’s assortments which are similar but differ in attribute variants:

colour, size, design, etc. For example, if you sell t-shirts and you have them in multiple colours. Each t-shirt of a different colour represents a product variant.

If the product you are adding has multiple variants, check this box and enter the variant’ type (size, colour, etc.) in the open field, then click on the Add Attribute, which will generate a table.

In this table, you need to add all the product’s variants. Basically, each row from this table represents a product variant.

• Code - Enter the code that uniquely identifies the product in your store. You can enter letters, numbers or symbols. 
• Variant (this column will have the name you’ve entered above) - In this column, you have to enter all available variants. For example, for Colour, you will add a row with black, another row with red, etc.
• BarCode - Add the barcode for the product variant.
• Price - Enter the base price for the product variant; it can differ for each variant.
• Sale price - If applicable, you can enter the special price for that variant, which will replace the base price previously entered.
• Purchase price - Enter the purchase price for the product.
• Stock status - Choose the stock status visible in the public area of your store. For products with ”In stock” status with 0 stock, the status displayed will be „Not in stock”.
• Inventory - Enter the stock volume for each variant.
• Weight - In this section, you can enter the product’s weight if the shipping cost depends on this aspect.
• Image - In this section, you can add a representative image for each product variant. After you click on the image, a pop-up window will open with all the images you’ve uploaded for the respective product. From here, you can choose what image to display for that product variant (for example, pink) and their display order. You can apply the selected images for the product’s current variant, all product variants with pink, for example, or all product variants.

• After you fill in the necessary fields for the first variant, click on the Add button and a new row will appear in the table. Add as many rows as you need to include all product variants.

Click on the three dots next to the variant. You can enter a

Variant Name, choose if the product is Enabled in your store, and enter information about the product's Delivery time, the Maximum quantity that can be bought, and the Unit of measure.

From the image tab, click on the wheel under the image to select the product variants for which the image will be displayed.

Once you've entered the specific details for each variant that the product has, you need to enter the general information about Price and Inventory:

• Prices include VAT - Specify if the price includes VAT.
• Currency - Choose the currency in which the price is expressed.
• VAT rate - Specify the VAT amount. In Romania, the default VAT value is 19%, but, for example, for food products, the VAT is 9%.
• BarCode - Enter the global code of identification for the product: EAN, ISBN, UPC, ISSN.
• Group code - Enter the code that links product variants (groups). It is useful when using the import options so that the products are imported correctly. 
• Inventory management - Choose if you want to automatically manage inventory and stock status based on your stores' orders.
• Minimum quantity - Enter the minimum quantity that the customer must order.
• Quantity increment - Fill in this field if the product you are adding can be ordered in a specific quantity bigger than 1. For example, if you enter the value 5, customers will be able to order only 5, 10, 15, etc., units of that product.
• Out-of-Stock Order - The product can be ordered even if it's out of stock. Products with this option have the `Out-Of-Stock Order` status.
• Delivery time - You can fill in this field with information regarding the product's delivery time. Useful especially for products that are to be shipped after a specific date or for those with fast delivery, for example.

Choose the product’s category

• If you have already added categories to your store, you can choose the right one from the displayed list.

• If you don’t have a suitable category in your store, you can create one directly from this tab if you click on the Create New Category button. Next, enter the name and choose if it will be the main category or a subcategory for an existing category.

Set the attributes of the products

• Choose the suitable attributes for your product, or if you haven’t yet set an attribute in the platform, you can create one from this tab.
• Enter the name and choose the attribute’s type, then click on the Add attribute button to save your changes and add that attribute to your product.
• You can add an Attribute Template if you already have one created. If you don’t have an Attribute Template, see HERE how you can create one.

For more information about what are attributes and how you can use them, click HERE.

Add images and/or a video

• Open the Image tab.
• You can add images by uploading them from your computer or by downloading them from an External URL.
• To upload an image from your computer, choose from the dropdown menu the Upload images option and click on the Select image. You will be prompted with a window where you can select a JPG, PNG, GIF, WEBP file from your computer.
• You can add up to 10 images at once. The maximum size is 4MB, and the total length of the images is 20MB.
• To add an image using an external URL, choose from the dropdown menu the Download Image from URL option and enter the image’s URL in the respective field. After you enter the URL, click on the Upload Images button.

You can add URL images only if you have enabled the Import app.

For products with variants, you will not be able to rearrange the images from this tab. See how you can arrange the HERE.

• Open the Video tab.
• Add here a YouTube or Vimeo link, then click on the Add Video button to save.

SEO

In the SEO tab, fill in the fields as follows:

• Additional Keywords - Add here the keywords that will bring this product from the site search, other than those that appear in the title, description, category and product brand.
• Description - Enter here the description which will be sent to sites and services that read your product feeds (for example, price comparison websites).
• Main Image Title - Here, you'll have the product's name displayed by default. Change the title only if you want a different text for the image.
• Product URL - This URL is automatically generated from the product's name, as it is unique. We recommend you don't change it to avoid doubled URLs.
• Canonical URL - With its help, you tell Google that a URL is equivalent to another URL search wise. If you add rel=canonical, Google will only take into account the canonical URL. Be careful when you choose to fill in this field!
• Meta Title - Add a title that includes a relevant keyword for the product's name.
• Meta description - Choose a short description that includes the keyword selected for the product.
• Keywords - Add keywords for which you would like Google to position your product page better. Removed: It can be interpreted as SPAM by specific search engines.

On the product page, the product's title will be automatically taken as H1.

To add H1 to your Home Page, follow the steps from THIS VIDEO.

Do you want to add emojis in your meta title or meta description? Copy the desired emojis' code from here: https://www.w3schools.com/charsets/ref_emoji.asp. Then add it to the meta title or meta description, where you want to display it.

Choose where to display the product

From the Display tab, you can choose the sections where you want to display your product on the homepage, like this:

• Show in sections - Choose one or more sections from your homepage in which you want to display the product. Here you’ll see predefined sections (New, Promotions and Recommendations) and the sections you’ve added in the Product Labels app (you can find more information about this HERE).
• Position - Choose the position you want your product to have in the page category when the product listings are made based on the Recommendation option.

Choose products for cross-sell and up-sell

Cross-Sell is a selling method through which you present to your customer additional products complementary to the product he just added to the cart or has already ordered. Based on the ordered product and the customer’s history, you need to know your products catalogue very well so that you can offer him useful options and convince him that it is worth buying something he didn’t intend to from the beginning. For example, along with the t-shirt he ordered, you can display a pair of trousers or a shirt.

To choose additional products for cross-selling, click on the Select Products button and choose the desired product(s) in the pop-up window.

Up-Sell is a technique through which you try to convince your customer to buy a more expensive alternative of the selected product, including more benefits and durability. The principle is based on a small price difference between the normal product and the upgraded one and its advantages.

For example, suppose you launched a new line of more expensive t-shirts made from high-quality materials which are more durable, etc. In that case, you can recommend to your customer to add the new product into the shopping cart (“Just launched”, “New version”, etc.), showcasing the new product’s benefits.

To add a product(s) for up-selling, click on the Select Products button and choose the desired variants in the pop-up window. Please make sure the selected product is complementary to the one chosen by the customer.

The products added in the Cross-Sell and Up-Sell tabs will be displayed in the Recommendations and Similar Products sections. When you edit your store’s theme, make sure you don’t hide these two sections; otherwise, the products will not be displayed.

After you’ve entered all the product’s information, don’t forget to click the Save Changes button from the top-right on the screen.