For people to easily remember the visit to your store, it is essential to offer them a unique and consistent experience on all pages. Even though they do not purchase on their first visit, they should remember that they found the desired products in your store and not in another.
It would be best if you did some necessary actions to make sure this thing happens, and all of them have to do with the customization of the shop’s layout by activating and configuring a theme.
In THIS ARTICLE you will find all the information you need to use the theme editor.
It is essential to choose a chromatic scale that you can use across the whole store (you can individually change the colour for each element by selecting it from the theme editor). You must add your logo (from the menu, choose General Configurations and Store Identity section).