Add a product

In order to add products to your shop you have two options: either you insert them manually, one by one, following the instructions below, or you enter the section Import to add products from a datafeed file. You can find more information about the import process HERE. 

For the manual addition, enter the Products page from the menu and click on the Add a Product button, then follow these steps:

Step 1: Fill in general information about the product

Step 2: Establish the price and stock for the product

• For simple products
• For products with options

Step 3: Choose the category that will include the product

Step 4: Establish the product's attributes

Step 5: Add images and/or videos

Step 6: Optimize the product page

Step 7: Choose where to display the product

Step 8: Choose products for cross-sell and up-sell 

Step 1: Fill in general information about the product

In the Generalities tab, fill in the fields as it follows:

• Product title – Write down the product name.
• Active in shop – Choose “ Yes” for the product to be shown in the shop, “No” for it to be hidden or “ In the interval” for the product to be shown for a period of time only.
• Brand – Here you can enter the brand, producer, author etc.
• Description – Write a representative and as complete as possible description of the product. This description will be shown in the bottom part of the product’s page, as a tab.
• Short description – Add a description that covers the most important aspects of the product. This description will be shown on the product’s page next to its image.

Step 2: Establish the price and stock of the product

Fill in the details about the product’s price and stock, according to its type: simple product or product with options.

Simple products

• Price – Fill in the price of the product
• Reduced price – Fill in only if you want to offer a discount for this product.
• Price including VAT – Mention whether the price includes the VAT or not
• Currency – Choose the currency that states the price.
• VAT rate – Mention the VAT value. In Romania the default value of the VAT is 19% but, for example, the VAT for food is 9%.

• Product code(SKU) – Fill in the code that uniquely identifies a product in the entire shop. You can enter letters, digits or symbols.
• Barcode – Fill in the global code of identification of the product: EAN, ISBN, UPC, ISSN.
• Stock – Fill in the stock volume of this product.
• Stock status – Choose the state of the stock, visible on the public part of the shop, from the following: In stock, Out of stock, Custom order, Pre-order. If you chose the stocks to be managed, the products with the  “ In stock” status that have the stock on 0, the status will be shown as “ Out of stock”
• Stock management – Choose whether the stocks situation will be updated according to the orders placed or not.
• Minimum quantity – Fill in the minimum quantity of this product that a customer has to order.
• Multiple quantity – Fill in this field if the product that you add can only be ordered in a certain quantity, bigger than 1. For example, if you enter the value of 5, the customers will only be able to buy 5,10,15 etc. numbers of this product.
• Custom order – The product can be ordered even though it is out of stock. The products that have this option activated have the status “Custom order”.
• Delivery time – You can fill in this field with information regarding the delivery time of the product. It is useful, for example, especially for the products that are shipped only after a certain date or the ones that are shipped very fast.

• Weight – In this section you can fill in the weight of the product, in case the price of the shipment depends on this aspect:

Products with options

Options are types of a product that are similar and only differ by one aspect: color, size, design etc. For example, you can sell T-shirts that come in various colors. Every color of the T-shirt is a different option of the product.

If the product you add has more options, check this box and write the kind of options (size, color etc.) in the field opened, then click on the Add option button and a table will be generated.

In this table you will have to add the options of the product. Basically, every row in this table represents one option of the product.

• Code – Fill in the code that uniquely identifies the product in the entire shop. You can enter letters, digits or symbols.
• Option (this column will have the name you entered above) – In this column you will fill in all the available options. For example, for Color, you will add a row in black, another row in red and so on.
• Barcode – add the barcode of the product’s option.
• Price – Fill in the default price of the product’s option, which can be different for each option.
• Reduced price – Just in case, here you can fill in the special price for this option, which will replace the default price entered above.
• Stock status – Select the state of the stock, visible in the public part of your shop. For the products with the “ In stock “ status that have the stock on 0, the status will show “ Out of stock”.
• Stock – Fill in the stock volume for each option separately.
• Weight – In this section you can fill in the weight of the product, in case the price of the shipment depends on this aspect.
• Image – In this section you can add a representative image for each option of the product. Clicking on the image, a window will pop up with all the uploaded images of the product. Here you will have the possibility to select which image to be displayed for the option (for example: pink) of the product and you can choose the order in which they will be shown. You will also have the possibility to apply the selected images for the current option of the product, for all the options with, as an example, the color aspect: pink or for all product options.

• After you fill in all the necessary fields for the first option, click on the Add button and a new row in the table will appear. Add as many rows as you need to include all the options of the product.

Clicking on the three dots next to the option you will have the possibility to choose an Option name and to fill in information regarding the Delivery time of this product.

From the images tab, clicking on the gear found under the image, you have the possibility to select the options of the product for which the image will be displayed.

Once you added the specific details for each option that the product has, you also have to fill in the general information:

• Price including VAT – Mention whether the price includes the VAT or not
• Currency – Choose the currency that states the price.
• VAT rate – Mention the VAT value. In Romania the default value of the VAT is 19% but, for example, the VAT for food is 9%.
• Barcode – Fill in the global code of identification of the product: EAN, ISBN, UPC, ISSN.
• Group code – Fill in the code according to which the options of the product are configured (are grouped). It is useful when you use the import function, for the products to be picked up correctly.
• Stock management – Choose whether the stocks situation will be updated according to the orders placed or not.
• Minimum quantity – Fill in the minimum quantity of this product that a customer has to order.
• Multiple quantity – Fill in this field if the product that you add can only be ordered in a certain quantity, bigger than 1. For example, if you enter the value of 5, the customers will only be able to buy 5,10,15 etc. numbers of this product.
• Custom order – The product can be ordered even though it is out of stock. The products that have this option activated have the status “Custom order”.
• Delivery time – You can fill in this field with information regarding the delivery time of the product. It is useful, for example, especially for the products that are shipped only after a certain date or the ones that are shipped very fast.

Choose the category that will include the product

• If you already added categories in your shop, choose the suitable one from the list shown.

• If you do not have a suitable category in your shop, you can directly create one from this tab clicking on the Create a New Category Then, enter the name and choose if it will be a main category or a subcategory of an existing one.

Establish the product’s attributes

• Choose the suitable attributes for your product. If you don’t have any attributes on the platform yet, you can directly create them from this tab.
• Fill in the name and choose the type of the attribute, then click on the Add attribute button in order to save the changes and add this attribute to the product.

• You have the possibility to add a Template Attribute in case you created one. In case you don’t have a template attribute, click HERE to see how to create one.

You can find more information about what attributes are and how to use them HERE.

Add images and/or videos

• Open the Images
• Click on the Select image button and a window will open that will give you the possibility to choose a JPG,PNG or Gif file from your personal computer.
• You can upload up to 10 images simultaneously. The maximum size of an image is 4MB and the total size for all the images is 20MB.

For the products with options you cannot place in order the images from this tab. To see how to establish their order click HERE.

 

• Open the Video

• Insert here a YouTube or Vimeo link, then click on the Add Video

Optimize the product page

In the SEO tab, fill in the fields as it follows:

• Additional Key Words – Add here key words with which the product can be found by searching in the shop, besides the ones that the title, the description, the category and the product brand include.
• Description – Fill in here the description that will be sent to the websites or services that take over your product’s feeds. ( for example: price comparators).
• Main Image Title – Thus, here the product name will be displayed. Change the title only if you want the image to have a different text.
• Product URL – This URL is automatically generated from the product name, being unique. We recommend not to modify it to avoid having duplicate URLs.
• Canonic URL – A way to tell Google that one URL is equivalent to another regarding the search process. If you include rel=canonical, Google will take into consideration only the URL from the canonical. Be very careful if you choose to fill in this field!
• Meta Title – Add a title that includes the relevant key word for the product’s name.
• Meta Description – Add a short description that includes the chosen key word for the product.
• Key Words – Add the key words for which you want Google to show the product page high above.

Choose where to display the product

In the Display tab you choose in which sections of the homepage the product will be shown, as it follows:

• Show in the sections – Select one or more sections from the first page in which you want the product to be displayed. Here are  the predefined sections (News, Special Offers, Recommendations) and the sections that you added in the Promotional markings app ( for more information about this click HERE).
• Position – Choose the position that you want the product to have in the category page when the sorting of the products is made with the Recommendations.

Choose products for cross-sell and up-sell

Cross-Sell is the selling method with which you present the customer additional products, complementary to the product that you just added in your shopping cart or ordered. Depending on the ordered product but also on the customer’s history, you need to know your product catalog very well and to make useful options available in order to convince him that it is worth it to buy something that he didn’t intend to buy in the first place. For example, besides the ordered T-shirt, you present him a pair of pants or a shirt.

To select the additional products through which you can make the cross-selling, click on the Select Products button and choose the wanted product/products from the pop-up.

Up-Sell is a technique through which you try to convince the customer to buy a more expensive alternative of the chosen product which includes, for example, more benefits or it has a longer life time. This principle is based on a small price difference between the normal product and the upgrade and also on the advantages that this offers.

For example, if you launch a new T-shirt line that are more expensive but are made from a better quality fabric, have a longer life time etc. you recommend the customer to add to his cart a new product (“Newly launched”, “New version” etc.), presenting to him the extra advantages. It is important for the customer to believe that he is the one that chose the product so don’t force him.

In order to add a product/products for up-selling, click on the Select Products button and choose the wanted options form the pop-up. Be careful for the product to be complementary to the one that the customer has chosen willingly.

The products added in the Cross-Sell and Up-sell tabs will be displayed in the shop under the Similar Products and Recommended Products sections. When you edit the theme, be careful not to hide these sections – otherwise, the products will not be shown.

After you entered all the information about the product, don’t forget to click on the Save Changes button from the top right part of the page.